Don’t expect much - your affiliate program will most likely not take off and will not bring you the results you hope to receive. It is also very probable that affiliate networks will reject your offer and are not interested to start the campaign. You should improve your proposal (commission structure and price) and also improve your website conversion funnel & sales process.

Poor, but some results - affiliates will be running your program and you will get some results, but your program will not be a priority for publishers and affiliate networks. You should improve your offering (commission structure and price) to take the full advantage of the affiliate channel. Also review your website and make improvements in the conversion process.

Good, average results - your program will bring a steady flow of traffic and results and it will be a significant addition to your online sales. There will be many happy affiliates that are promoting your brand and bring you results from month to month. Be prepared to grow and scale up your business together with the affiliate channel.

Very attractive offer - congrats, your program will most likely be a great success! Affiliates will like it from day one and send you tons of traffic and grow your sales significantly. You should get started now and be ready to see a quick return from the affiliate channel - make sure your business is fully ready to receive this growth boost!